Title | SLEEPINESS |
Brand | CADBURY JAPAN |
Product / Service | CLORETS ICE BURST |
Category | A01. Food Products |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
Executive Creative Director | Jun Asano |
Creative Director | Yasuhiko Murayama |
Copywriter | Yasuhiko Murayama |
Art Director | Haruna Tsukidate/Mikito Nunome |
Expressed the cool blast of liquid mint from 'Clorets ICE', by a Japanese famous comedian punching a famous young Japanese actor. The ads lead to the enormous hit of the product.