Title | FRUIT BURST |
Brand | PARLE AGRO |
Product / Service | SAINT JUICE |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Production Company: | NIRVANA FILMS Bangalore, INDIA |
Credits | |
Chief Creative Officer | Sajan Raj Kurup |
Executive Creative Director | Vikram Gaikwad |
Creative Director | Anu Joseph |
Copywriter | Sajan Raj Kurup/Anu Joseph |
Agency Producer | Sajiv Kurup |
Advertiser's Supervisor | Nadia Chauhan |
Account Supervisor | Anand Mistry/Hiral Vasani |
Director | Prakash Varma |
Producer | Sneha Iype |
Editor | Rupert Fernandez |
Animation | The Mill/London |
Art Director | Rruta Naik |
Lighting | Panya Chinvanich Tom |
Post Production | The Mill/London |
The TVC shows scenes from an orchard, where through time lapse, the process of flowers blooming is depicted. Except in this case, the flowers eventually bloom into packs of Saint Juice. The commercial does not have a voice-over. Instead the spot ends on a super that says, 'Juice the way God meant it to be,' followed by the logo: Saint Juice. 100% Juice. Nothing else.