FRUIT BURST

TitleFRUIT BURST
BrandPARLE AGRO
Product / ServiceSAINT JUICE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency:CREATIVELAND ASIA Mumbai, INDIA
Production Company:NIRVANA FILMS Bangalore, INDIA

Credits

Chief Creative OfficerSajan Raj Kurup
Executive Creative DirectorVikram Gaikwad
Creative DirectorAnu Joseph
CopywriterSajan Raj Kurup/Anu Joseph
Agency ProducerSajiv Kurup
Advertiser's SupervisorNadia Chauhan
Account SupervisorAnand Mistry/Hiral Vasani
DirectorPrakash Varma
ProducerSneha Iype
EditorRupert Fernandez
AnimationThe Mill/London
Art DirectorRruta Naik
LightingPanya Chinvanich Tom
Post ProductionThe Mill/London

Brief Explanation

The TVC shows scenes from an orchard, where through time lapse, the process of flowers blooming is depicted. Except in this case, the flowers eventually bloom into packs of Saint Juice. The commercial does not have a voice-over. Instead the spot ends on a super that says, 'Juice the way God meant it to be,' followed by the logo: Saint Juice. 100% Juice. Nothing else.