| Title | FIGHT HUNGER, FIGHT EVIL |
| Brand | PARLE AGRO |
| Product / Service | HIPPO BAKED MUNCHIES |
| Category | A01. Food Products |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company: | EQUINOX FILMS Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Sajan Raj Kurup |
| Executive Creative Director | Vikram Gaikwad |
| Creative Director | Anu Joseph |
| Copywriter | Sajan Raj Kurup/Anu Joseph/Huzefa Kapadia |
| Advertiser's Supervisor | Nadia Chauhan/Madhur Pandey |
| Planner | Priyanka Kurup |
| Account Supervisor | Jay Gala |
| Director | Ram Madhvani |
| Producer | Manoj Shroff |
| Music Artist/Title | Kishore Kumar/Laxmikant Pyarelal/Sneha Khanwalkar |
| Art Director | Rruta Naik/Bryan Elijah |
| Lighting | Hemant Chaturvedi |
| Post Production | Pixion |
The TVC is seen through the Hippo's view as he goes to every scene of crime, war or conflict, offering each of the involved parties some Hippo chips. Everybody happily obliges and takes a bite, and this is shown to resolve all issues. The voice over goes on to say that the root cause of all evil in the world is hunger. 'So please, don't be hungry,' it appeals. The song 'Pyaar baat te chalo' (Keep spreading love) which doubles up as the background music, plays a pivotal role in helping the TVC communicate its message.