AUTOGRAPH

TitleAUTOGRAPH
ClientTELEVISION SAITAMA
Product / ServiceTV CHANNEL
CategoryA11. Publications & Media
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
2nd Advertising Agency:BUILD CREATIVEHAUS Tokyo, JAPAN
Production Company:RAY CORPORATION Tokyo, JAPAN

Credits

Creative DirectorKeita Yamada
CopywriterKeita Yamada
PlannerKeita Yamada/Yuriko Ishida
DirectorShota Hosoya
ProducerDaisuke Matsubayashi/Hideki Takeuchi
Music Artist/TitleYo Muto

Brief Explanation

Television Saitama is a local television with a number of programs in which many area people have a chance to participate. We wanted to convey the station's special character by showing what happens when people start mistaking themselves as celebrities after taking part a TV program.