COUPLE

Spike

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TitleCOUPLE
ClientTOYOTA MOTOR CORPORATION
Product / ServiceTOYOTA IQ
CategoryA08. Cars & Automotive Services
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:PICT Tokyo, JAPAN

Credits

Creative DirectorNorifumi Adachi
CopywriterAkira Yao/Hiroshi Akinaga/Kazuhide Adachi/Jeff Keeling
Agency ProducerMasami Hirotsuka
PlannerAkira Yao/Hiroshi Akinaga/Kazuhide Adachi
Account ManagerTetsuya Sakurai/Takashi Chiba
DirectorShinya Kawakami
ProducerShuzo Uehara/Hideaki Koga

Brief Explanation

The Toyota iQ is an ultra compact hatchback less than 3m in length. Because of its compactness, some customers are afraid it might be hard to get into. We decided to dispel such concerns by showing a couple getting into the car from an apartment window, almost like characters out of a Tarzan movie.