HAMMER THROW

Spike

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TitleHAMMER THROW
ClientTOYOTA MOTOR CORPORATION
Product / ServiceTOYOTA IQ
CategoryA08. Cars & Automotive Services
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:PICT Tokyo, JAPAN

Credits

Creative DirectorNorifumi Adachi
CopywriterAkira Yao/Hiroshi Akinaga/Kazuhide Adachi/Jeff Keeling
Agency ProducerMasami Hirotsuka
PlannerAkira Yao/Hiroshi Akinaga/Kazuhide Adachi
Account ManagerTetsuya Sakurai/Takashi Chiba
DirectorShinya Kawakami
ProducerShuzo Uehara/Hideaki Koga

Brief Explanation

The Toyota iQ is an ultra compact hatchback less than 3m in length. We thought the best way to demonstrate the iQ's functionality and powerful 1.3l engine was showing a passenger performing a hammer throw from right in a car.