Title | HAMMER THROW |
Brand | TOYOTA MOTOR CORPORATION |
Product / Service | TOYOTA IQ |
Category | A08. Cars & Automotive Services |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | PICT Tokyo, JAPAN |
Credits | |
Creative Director | Norifumi Adachi |
Copywriter | Akira Yao/Hiroshi Akinaga/Kazuhide Adachi/Jeff Keeling |
Agency Producer | Masami Hirotsuka |
Planner | Akira Yao/Hiroshi Akinaga/Kazuhide Adachi |
Account Manager | Tetsuya Sakurai/Takashi Chiba |
Director | Shinya Kawakami |
Producer | Shuzo Uehara/Hideaki Koga |
The Toyota iQ is an ultra compact hatchback less than 3m in length. We thought the best way to demonstrate the iQ's functionality and powerful 1.3l engine was showing a passenger performing a hammer throw from right in a car.