Title | QUE SERA SERA |
Brand | THAI LIFE INSURANCE |
Product / Service | LIFE INSURANCE |
Category | A12. Financial Products & Services |
Entrant | OGILVY & MATHER Bangkok, THAILAND |
Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Korn Tepintarapiraksa |
Copywriter | Korn Tepintarapiraksa/Chantanee Pongprayoon/Kulvadee Doksroy/Kris Garford Spindler |
Agency Producer | Yuthapong Varanukrohchoke |
Planner | Vanich Jirasuwankij/Nuntaporn Laoruangroj |
Account Manager | Phawit Chitrakorn/Chaowalit Vichayachakorn |
Account Supervisor | Praire Vajrabhaya |
Director | Thanonchai Sornsriwichai |
Producer | Tichakorn Baimorakote |
Editor | Manop Boonwipas |
Sound Design/Arrangement | Terdsak Janpan/Chumpol Sepsawasdi |
Music Artist/Title | Doris Day |
Art Director | Korn Tepintarapiraksa |
Post Production | The Oriental Post |
Other Credits | Composer: Jay Livingston/Raymond Evans |
The story begins with 30 boys and girls aged 5 singing the famous song 'Que Sera Sera' at a school concert for their parents. The song is symbolic of the questions children pose to their parents about how their lives will be when they grow up, and the answer from their parents is essentially that the future is unknowable, 'Que sera, sera, whatever will be, will be, the future's not ours to see.' As the story unfolds the audience sees that some of the children suffer from varying disabilities. The eye of every child, however, is identical, brimming with hope and innocence for the future. Their parents look on, some proudly, others worriedly, but all urging them to do their best. With every passing disability, the chorus now takes on a very different meaning for the audience, 'Que Sera, Sera, whatever will be, will be, the future's not ours to see.' As the TVC ends, the camera focuses on a heavily pregnant mother holding her belly in her hand and the super appears, 'Insurance for the newborn child'