HERO

TitleHERO
BrandOSOTSPA INTERNATIONAL
Product / ServiceM-150 DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND
Production Company:SUNSHINE ETC Bangkok, THAILAND

Credits

Chief Creative OfficerKorn Tepintarapiraksa
CopywriterKorn Tepintarapiraksa/Rudee Surapongraktrakool
Agency ProducerBencharat Labkim
PlannerSiratha Suksawang/Kamonchanok Janopart/Tarawan Charoen
Account ManagerSiratha Suksawang
Account SupervisorKamonchanok Janopart
DirectorGumphol Witpiboolrut
ProducerChawanet Asanasen
EditorManop Boonwipas : Matad
Sound Design/ArrangementTerdsak Janpan : Cine Digital Sound Studio
Music Artist/TitleMariah Carey
Art DirectorKorn Tepintarapiraksa
Post ProductionThe Oriental Post
Other CreditsMusic Composer: Mariah Carey/Walter Afanasieff

Brief Explanation

One day, a motorcycle deliveryman needs some extra income and volunteers as a stunt biker to jump over cars. This young, hard-working, loyal and determined young man needs money to buy food and flowers in order to help celebrate the birthday of a special woman- his frail, aging mother. The shot where he lifts up his mother shows a striking resemblance to the ‘Hero’ posters he sees every morning as he drives his routes. But in fact, everyone is capable of being a hero. It depends on a person’s self-worth, and their action towards others. At the end, the young man’s girlfriend comes and visits. She gives him a bottle of M-150 as if, from her point of view, this is what will inspire him onto more heroic deeds in the future.