Title | HERO |
Brand | OSOTSPA INTERNATIONAL |
Product / Service | M-150 DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | OGILVY & MATHER Bangkok, THAILAND |
Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Production Company: | SUNSHINE ETC Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Korn Tepintarapiraksa |
Copywriter | Korn Tepintarapiraksa/Rudee Surapongraktrakool |
Agency Producer | Bencharat Labkim |
Planner | Siratha Suksawang/Kamonchanok Janopart/Tarawan Charoen |
Account Manager | Siratha Suksawang |
Account Supervisor | Kamonchanok Janopart |
Director | Gumphol Witpiboolrut |
Producer | Chawanet Asanasen |
Editor | Manop Boonwipas : Matad |
Sound Design/Arrangement | Terdsak Janpan : Cine Digital Sound Studio |
Music Artist/Title | Mariah Carey |
Art Director | Korn Tepintarapiraksa |
Post Production | The Oriental Post |
Other Credits | Music Composer: Mariah Carey/Walter Afanasieff |
One day, a motorcycle deliveryman needs some extra income and volunteers as a stunt biker to jump over cars. This young, hard-working, loyal and determined young man needs money to buy food and flowers in order to help celebrate the birthday of a special woman- his frail, aging mother. The shot where he lifts up his mother shows a striking resemblance to the ‘Hero’ posters he sees every morning as he drives his routes. But in fact, everyone is capable of being a hero. It depends on a person’s self-worth, and their action towards others. At the end, the young man’s girlfriend comes and visits. She gives him a bottle of M-150 as if, from her point of view, this is what will inspire him onto more heroic deeds in the future.