Title | NOTHING SOFT GETS IN |
Brand | TOYOTA MOTOR CORPORATION |
Product / Service | TOYOTA 4WD RANGE |
Category | A08. Cars & Automotive Services |
Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Entrant Company: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Advertising Agency: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Production Company: | PRODIGY Sydney, AUSTRALIA |
Credits | |
Executive Creative Director | Steve Back |
Creative Director | Dave Bowman |
Copywriter | Steve Jackson |
Agency Producer | Kate Gooden |
Advertiser's Supervisor | Scott Thompson |
Planner | Simon Bird |
Account Manager | Amy Turnbull |
Account Supervisor | Ben Court |
Director | Tim Bullock |
Producer | Julianne Shelton |
Editor | Adam Wills |
Sound Design/Arrangement | Nylon Studios - Simon Lister |
Art Director | Vince Lagana |
Post Production | Frame/Set/Match |
Country Australians think all city people are 'soft', and don't care much for their 'soft' city ways or 'soft' cars and possessions. This documented film shows 'Country Australia Border Security' defending their country border by preventing any 'soft' city stuff from getting into their tough country areas; including small yappy dogs, hairdryers, tofu, 'soft' city cars and turned up collars. Their motto is 'Nothing Soft Gets In', and their official 4WD vehicles are supplied by Toyota.