NOTHING SOFT GETS IN

Spike

The Flash Player is required to view this content.

TitleNOTHING SOFT GETS IN
ClientTOYOTA MOTOR CORPORATION
Product / ServiceTOYOTA 4WD RANGE
CategoryA08. Cars & Automotive Services
EntrantSAATCHI & SAATCHI Sydney, AUSTRALIA
Entrant Company:SAATCHI & SAATCHI Sydney, AUSTRALIA
Advertising Agency:SAATCHI & SAATCHI Sydney, AUSTRALIA
Production Company:PRODIGY Sydney, AUSTRALIA

Credits

Executive Creative DirectorSteve Back
Creative DirectorDave Bowman
CopywriterSteve Jackson
Agency ProducerKate Gooden
Advertiser's SupervisorScott Thompson
PlannerSimon Bird
Account ManagerAmy Turnbull
Account SupervisorBen Court
DirectorTim Bullock
ProducerJulianne Shelton
EditorAdam Wills
Sound Design/ArrangementNylon Studios - Simon Lister
Art DirectorVince Lagana
Post ProductionFrame/Set/Match

Brief Explanation

Country Australians think all city people are 'soft', and don't care much for their 'soft' city ways or 'soft' cars and possessions. This documented film shows 'Country Australia Border Security' defending their country border by preventing any 'soft' city stuff from getting into their tough country areas; including small yappy dogs, hairdryers, tofu, 'soft' city cars and turned up collars. Their motto is 'Nothing Soft Gets In', and their official 4WD vehicles are supplied by Toyota.