Title | BETTER TOGETHER |
Brand | TOYOTA MOTOR CORPORATION |
Product / Service | HYBRID SYNERGY DRIVE |
Category | A08. Cars & Automotive Services |
Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Entrant Company: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Advertising Agency: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Production Company: | STINK London, UNITED KINGDOM |
Credits | |
Executive Creative Director | Steve Back |
Creative Director | Dave Bowman |
Copywriter | John Mckelvey/James Ross-Edwards (Southpaw) |
Agency Producer | Barbara Devlin |
Advertiser's Supervisor | Scott Thompson |
Account Manager | Zoie Bache |
Account Supervisor | Ben Court |
Director | Ne-O |
Producer | Juliet Naylor |
Editor | Tim Thornton Allan/Marshall Street Editors/London |
Music Artist/Title | Pendle Poucher |
Art Director | Peter Galmes (Southpaw) |
Lighting | Antonio Paladino |
Post Production | Mpc/London |
Other Credits | Choreographer: Rachel Lopez |
The ad was shot in a single take and uses no special effects or post production. The ad launched Toyota's latest hybrid engine, Hybrid Synergy Drive (HSD) with the goal of humanising the technology to the mainstream car market. HSD combines a petrol enguine and an electric motor for greater efficiency. Two things working in harmony are inevitably better than one. HSD Better Together.