Title | SMS |
Brand | LION NATHAN AUSTRALIA |
Product / Service | TOOHEYS NEW |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Entrant Company: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Advertising Agency: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Production Company: | CHERUB PICTURES Surry Hills, AUSTRALIA |
Credits | |
Executive Creative Director | Steve Back |
Creative Director | Dave Bowman |
Copywriter | John Mckelvey/James Ross-Edwards (Southpaw) |
Agency Producer | Jules Jackson |
Advertiser's Supervisor | Todd Atkinson |
Planner | Neal Fairfield |
Account Manager | James Tracy-Inglis/Brendan Swansborough |
Account Supervisor | Alex Carr/Chris Yong |
Director | Justin Kurzel |
Producer | Michelle Bennett |
Editor | Gabriel Muir |
Sound Design/Arrangement | Nylon Studios - Simon Lister |
Animation | Oktober |
Art Director | Peter Galmes (Southpaw) |
Lighting | Adam Arkapaw |
Post Production | Definition Films |
Other Credits | Voice Over: Sean Lynch |
Beer is constantly used as a currency in Australia. So we made Tooheys New the Official Currency of the Beer Economy. This campaign shows that whatever a mate asks you to do, there's always a fair price in beer. We gave the country its first ever comprehensive price guide to the Beer Economy.