| Title | CHAMPION-CHALLENGER COMPETITIVENESS TRIAL SYSTEM |
| Brand | HYUNDAI CAPITAL |
| Product / Service | FINANCE COMPANY |
| Category | A12. Financial Products & Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Production Company: | WONDERBOYS Seoul, KOREA |
Credits | |
| Executive Creative Director | Kim Jeonga |
| Creative Director | Kim Jeonga |
| Copywriter | Kang Jiyeon |
| Agency Producer | Kim Baesung |
| Account Supervisor | Jung Hojin/Cho Sunghee/Je Dongjoon/Jo Jangwon |
| Director | Liu/Kuanghung |
| Art Director | Lim Sanghyun/Lee Sangheon |
Hyundai Capital battles Hyundai Capital. This advertisement aims to show that Hyundai Capital believes in and run on the power of numbers. It will show the emphasis that Hyundai Capital places on numbers, illustrating the in the champion-challenger competitiveness trials, in which existing services (the defending champion) and new services (the challenger) must compete fiercely internally and from which only the services that proves itself are offered to our customers.