THE NUMBER

TitleTHE NUMBER
BrandHYUNDAI CAPITAL
Product / ServiceFINANCE COMPANY
CategoryA12. Financial Products & Services
EntrantINNOCEAN WORLDWIDE Seoul, KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, KOREA
Advertising Agency:INNOCEAN WORLDWIDE Seoul, KOREA
Production Company:WONDERBOYS Seoul, KOREA

Credits

Executive Creative DirectorKim Jeonga
Creative DirectorKim Jeonga
CopywriterKang Jiyeon
Agency ProducerKim Baesung
Account SupervisorJung Hojin/Cho Sunghee/Je Dongjoon/Jo Jangwon
DirectorLiu/Kuanghung
Art DirectorLim Sanghyun/Lee Sangheon

Brief Explanation

Number is cool-headed that it is precise. It is persistent that it is elaborate. It is stern that it makes no compromise. That is the nature, characteristic, and power of number. Hyundai Capital works through ten numbers because that is the way finance should be. By defining the nature, character and power of number, we emphasize the spirit and principles of Hyundai Capital and express our company’s devotion to pursue the basics (originality) of Finance.