| Title | THE STYLE |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | SANTA FE |
| Category | A08. Cars & Automotive Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Production Company: | 617 Seoul, KOREA |
Credits | |
| Executive Creative Director | Seo Jung-Gun |
| Creative Director | Seo Jung-Gun |
| Copywriter | Lee Yoon-Joo/Oh Yoo-Ri |
| Account Supervisor | Bae Min-A/Lee Jung-Tae |
| Director | Baek Jong-Ryul |
| Art Director | Song Han-Joo/Je Byung-Moon/Kong Seung-Hyun/Bang Hyun-Suk |
In general, a signature style remains long in the heart of people and is recognized by a few symbols. In this ad, Santa Fe’s unique design is expressed as a signature style and put on the same level with Charles Chaplin's fedora and mustache, Elvis Presley's sideburns & a white shirt with a high collar open to the chest and Marilyn Monroe's curly, blonde hair and skirt-blowing.