BrandDIY shop GooDay
Product / ServiceHOME CENTER
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:VIDEO STATION Q Fukuoka, JAPAN


Creative DirectorTatsuo Ueno
CopywriterShoichi Furuya
PlannerShoichi Furuya
DirectorTateo Nomura
ProducerTakahiro Endo
EditorAtsushi Masaki/Youhei Watanabe
Music Artist/TitleNobuyuki Nakatani
AnimationMakoto Shimotsuura
Other CreditsIllustrator:Yukiko Inada

Brief Explanation

Because the image of home-centers in Japan was not so women-friendly, we refreshed the brand image with hang-loose music and animation. We also showed that our client can provide consumers with solutions for their daily house-related needs, illustrating the benefits of visiting the store to those who do not make a regular visit, on top of introducing the unconventional heater which warms you up from inside the body.