BrandDIY shop GooDay
Product / ServiceHOME CENTER
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:VIDEO STATION Q Fukuoka, JAPAN


Creative DirectorTatsuo Ueno
CopywriterShoichi Furuya
PlannerShoichi Furuya
DirectorKenu Nomura
ProducerTakahiro Endo
EditorAtsushi Masaki/Youhei Watanabe
Music Artist/TitleNobuyuki Nakatani
AnimationMakoto Shimotsuura
Other CreditsIllustrator:Yukiko Inada

Brief Explanation

Because the image of home-centers in Japan was not so women-friendly, we refreshed the brand image with hang-loose music and animation. We also showed that our client can provide consumers with solutions for their daily house-related needs, illustrating the benefits of visiting the store to those who do not make a regular visit. To give an example, the ad features a screen door (window with built-in mosquito net). Conventional screen doors can prevent insects from coming inside while letting in the breeze, but have one problem – it’s see-through from outside, which can be solved with this special product!