Title | A SCREEN DOOR |
Brand | DIY shop GooDay |
Product / Service | HOME CENTER |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | VIDEO STATION Q Fukuoka, JAPAN |
Credits | |
Creative Director | Tatsuo Ueno |
Copywriter | Shoichi Furuya |
Planner | Shoichi Furuya |
Director | Kenu Nomura |
Producer | Takahiro Endo |
Editor | Atsushi Masaki/Youhei Watanabe |
Music Artist/Title | Nobuyuki Nakatani |
Animation | Makoto Shimotsuura |
Other Credits | Illustrator:Yukiko Inada |
Because the image of home-centers in Japan was not so women-friendly, we refreshed the brand image with hang-loose music and animation. We also showed that our client can provide consumers with solutions for their daily house-related needs, illustrating the benefits of visiting the store to those who do not make a regular visit. To give an example, the ad features a screen door (window with built-in mosquito net). Conventional screen doors can prevent insects from coming inside while letting in the breeze, but have one problem – it’s see-through from outside, which can be solved with this special product!