OBSTACLES

Spike

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TitleOBSTACLES
ClientMOTOR ACCIDENT COMMISSION OF SOUTH AUSTRALIA
Product / ServiceMOTORCYCLE SAFETY AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantCLEMENGER BBDO ADELAIDE, AUSTRALIA
Entrant Company:CLEMENGER BBDO ADELAIDE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO ADELAIDE, AUSTRALIA
Production Company:FILM GRAPHICS Sydney, AUSTRALIA

Credits

Creative DirectorGreg Knagge
CopywriterMatt O'grady
Agency ProducerJules Callen
Account ManagerBryce Coombe/John Mclaren
Account SupervisorCourtney Stables/Tim Pearce
DirectorPhil Meatchem
ProducerJo Jordan
EditorSue Schweikert/Film Graphics
Sound Design/ArrangementSimon Kane At Songzu
Music Artist/TitleEden At Songzu
Art DirectorGeoff Robertson/Paul Stratton
LightingAron Leong
Post ProductionFin
Other CreditsEmma Daines/Billy Becket/Justin Bromley

Brief Explanation

The task was to convince motorcyclists to consider their safety when riding – in particular those who ‘let loose’ and treat the road as if it were a racetrack. Our approach was to demonstrate that due to the ever-present danger of roadside obstacles, the road is a far more dangerous place than a racetrack. The addition of 5 times Moto GP World Champion Mick Doohan helped to make the point that even the world’s best riders would face certain death if they raced on the road.