KNIFE

TitleKNIFE
ClientSANGO
Product / ServiceBURGER
CategoryA01. Food Products
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Production Company:POSTMANILA Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerDavid Guerrero
Executive Creative DirectorDavid Guerrero/Pia Roxas
Creative DirectorPia Roxas-Ocampo
CopywriterRachel Teotico
Agency ProducerEj Salcedo
DirectorJoel Limchoc
Art DirectorPaul Guadalupe

Brief Explanation

Sango! The Burger Master is a quaint Japanese burger joint in the Philippines, where crazy things have been happening. Recently, someone stole their security cameras and leaked footage on You Tube and Facebook, showing consumers what a real Japanese burger experience is like. The videos spread quickly through blogs and foodie sites, from burger lover to burger lover. Now everyone knows, when you eat Sango, you eat Japan. Since the videos were released, restaurant sales markedly rose, proving that everyone wants to dine with a ninja.