HIGH ENERGY

TitleHIGH ENERGY
ClientSINGAPORE TOURIST PROMOTION BOARD
Product / ServiceDESTINATION WEBSITE
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantBBH ASIA PAC Singapore, SINGAPORE
Entrant Company:BBH ASIA PAC Singapore, SINGAPORE
Advertising Agency:BBH ASIA PAC Singapore, SINGAPORE
Production Company:PARTIZAN London, UNITED KINGDOM

Credits

Executive Creative DirectorSteve Elrick
CopywriterDouglas Hamilton
Agency ProducerKristin Armstrong
PlannerCharles Wigley/Fredrik Sarnblad
Account ManagerRichard Powell/Rebecca Souw
DirectorOlivier Gondry
ProducerRussell Curtis
EditorEmmanuel Turlet
Art DirectorAdrian Chan
Other CreditsSam Tidman ( Production Designer)/Christophe Beaucarne ( Director Of Photography )/

Brief Explanation

" High Energy " is one of the new TV ads crated for the YourSingapore.com.brand launch. The campaign idea is to demonstrate how easy itis for anyone to create their very own version of Singapore, whatever it maybe.In this ad, we follow our hero, a confident and cosmopolitan man in his mid-thirties, as he journeys through his fast-paced, action-packed, neon wonderland. From the second our hero steps off the plane, we enter a fantastic, and completely automatic world, where everything and anything is available with just a click of your fingers, courtesy of a mysterious pit crew. Our hero barely has to move, instead letting restaurants, hotels, nightclubs, and even F1 car be built and dismantled in the blink of an eye. The only place this could happen is his Singapore, a Singapore quite literally, designed around him.