ALLSWELL

TitleALLSWELL
ClientALLSWELL TRADING
Product / ServiceFRUIT DRINKS
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCREATIVE JUICE-SIL Kuala Lumpur, MALAYSIA
Entrant Company:CREATIVE JUICE-SIL Kuala Lumpur, MALAYSIA
Advertising Agency:CREATIVE JUICE-SIL Kuala Lumpur, MALAYSIA
Production Company:MOJO FILMS Petaling Jaya, MALAYSIA
2nd Production Company:SIREN FILMS Bangkok, THAILAND

Credits

Executive Creative DirectorSa'ad Hussein
Creative DirectorJoseph Anthony
CopywriterNu Dung
Agency ProducerSa'ad Hussein
Advertiser's SupervisorGilbert Koh
Account SupervisorYee Hui Tsin
DirectorBarney Chua/Sara-Ard Sangkaew
ProducerTan Leng Ean
EditorShahrol Esham Bin Shalin
Art DirectorSa'ad Hussein/Barney Chua
LightingThamnoon Ar-Taroprayoon
Post ProductionMojo Films

Brief Explanation

The brief was to promote the ALLSWELL premium range of fruit drinks during World Cup. The solution is to create a TVC that emphasizes the calming effects on drinkers as they watch the tense yet exciting soccer matches. Thanks to ALLSWELL Ginseng & Red Date drink, our die-hard England supporter in our viral commercial changes his violent ways, even when his favorite team loses, again.