Title | ALLSWELL |
Brand | ALLSWELL TRADING |
Product / Service | FRUIT DRINKS |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | CREATIVE JUICE-SIL Kuala Lumpur, MALAYSIA |
Entrant Company: | CREATIVE JUICE-SIL Kuala Lumpur, MALAYSIA |
Advertising Agency: | CREATIVE JUICE-SIL Kuala Lumpur, MALAYSIA |
Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
2nd Production Company: | SIREN FILMS Bangkok, THAILAND |
Credits | |
Executive Creative Director | Sa'ad Hussein |
Creative Director | Joseph Anthony |
Copywriter | Nu Dung |
Agency Producer | Sa'ad Hussein |
Advertiser's Supervisor | Gilbert Koh |
Account Supervisor | Yee Hui Tsin |
Director | Barney Chua/Sara-Ard Sangkaew |
Producer | Tan Leng Ean |
Editor | Shahrol Esham Bin Shalin |
Art Director | Sa'ad Hussein/Barney Chua |
Lighting | Thamnoon Ar-Taroprayoon |
Post Production | Mojo Films |
The brief was to promote the ALLSWELL premium range of fruit drinks during World Cup. The solution is to create a TVC that emphasizes the calming effects on drinkers as they watch the tense yet exciting soccer matches. Thanks to ALLSWELL Ginseng & Red Date drink, our die-hard England supporter in our viral commercial changes his violent ways, even when his favorite team loses, again.