Title | FUWARII AEROBICS |
Brand | KYOWA CORPORATION |
Product / Service | JAPANESE SCHOOL BACKPACK |
Category | A06. Clothing, Footwear & Accessories |
Entrant | D,TRY Tokyo, JAPAN |
Entrant Company: | D,TRY Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | D,TRY Tokyo, JAPAN |
Credits | |
Creative Director | Shigenobu Kozuka |
Copywriter | Hokuto Miura/Sayaka Arimoto |
Agency Producer | Kouhei Matsumoto |
Planner | Yoichiro Abe |
Director | Yoshinari Kamiya |
Producer | Masayuki Sugiyama |
Sound Design/Arrangement | Tadao Tasai |
Art Director | Yukie Tamura |
It is Fuwari 2009 edition CM of the school backpsack of corporation. Fuwari means extremely soft. Characters named Fuwari dance with an instructor of aerobics during the closing time and they always make efforts to be lightly.