FUWARII AEROBICS

TitleFUWARII AEROBICS
ClientKYOWA CORPORATION
Product / ServiceJAPANESE SCHOOL BACKPACK
CategoryA06. Clothing, Footwear & Accessories
EntrantD,TRY Tokyo, JAPAN
Entrant Company:D,TRY Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:D,TRY Tokyo, JAPAN

Credits

Creative DirectorShigenobu Kozuka
CopywriterHokuto Miura/Sayaka Arimoto
Agency ProducerKouhei Matsumoto
PlannerYoichiro Abe
DirectorYoshinari Kamiya
ProducerMasayuki Sugiyama
Sound Design/ArrangementTadao Tasai
Art DirectorYukie Tamura

Brief Explanation

It is Fuwari 2009 edition CM of the school backpsack of corporation. Fuwari means extremely soft. Characters named Fuwari dance with an instructor of aerobics during the closing time and they always make efforts to be lightly.