Title | HUG |
Brand | TOURISM AUTHORITY OF THAILAND |
Product / Service | THAILAND |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND |
Entrant Company: | LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND |
Advertising Agency: | LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND |
Production Company: | MUCKY MUCK Bangkok, THAILAND |
Credits | |
Executive Creative Director | Keeratie Chaimoungkalo/Sompat Trisadikun |
Creative Director | Keeratie Chaimoungkalo/Sompat Trisadikun |
Copywriter | Denchai Kheereeluk |
Agency Producer | Sompetch Nuntasinlapachai |
Advertiser's Supervisor | Sugree Sithivanich |
Planner | Praphalrat Tongsiri |
Account Manager | Samira Thancharoenkit/Peraya Sansaneesoontorn |
Account Supervisor | Anocha Luksanasut |
Director | Anupap Pongnametta |
Producer | Pavita Phavichitr |
Editor | Atisthan Sangkawut |
Music Artist/Title | Cine Digital |
Art Director | Pipat Uraporn |
Lighting | Prapobe Dungpikool |
Other Credits | Associate Producer: Nutjaporn Nudkumhang |
The story tells the vignettes of Thai people hugging various places….mountain, meadow, flowers, stream, sea, tourist attractions, fruits and so on. The hug of Thailand will comfort us from the past political unrest. When we hug Thailand, we feel relieved and so does the country. Whatever has happened, Thailand is always there to ‘comfort’ us and it is only us that can ‘comfort’ the country.