HUG

Spike

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TitleHUG
ClientTOURISM AUTHORITY OF THAILAND
Product / ServiceTHAILAND
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantLEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND
Entrant Company:LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND
Advertising Agency:LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND
Production Company:MUCKY MUCK Bangkok, THAILAND

Credits

Executive Creative DirectorKeeratie Chaimoungkalo/Sompat Trisadikun
Creative DirectorKeeratie Chaimoungkalo/Sompat Trisadikun
CopywriterDenchai Kheereeluk
Agency ProducerSompetch Nuntasinlapachai
Advertiser's SupervisorSugree Sithivanich
PlannerPraphalrat Tongsiri
Account ManagerSamira Thancharoenkit/Peraya Sansaneesoontorn
Account SupervisorAnocha Luksanasut
DirectorAnupap Pongnametta
ProducerPavita Phavichitr
EditorAtisthan Sangkawut
Music Artist/TitleCine Digital
Art DirectorPipat Uraporn
LightingPrapobe Dungpikool
Other CreditsAssociate Producer: Nutjaporn Nudkumhang

Brief Explanation

The story tells the vignettes of Thai people hugging various places….mountain, meadow, flowers, stream, sea, tourist attractions, fruits and so on. The hug of Thailand will comfort us from the past political unrest. When we hug Thailand, we feel relieved and so does the country. Whatever has happened, Thailand is always there to ‘comfort’ us and it is only us that can ‘comfort’ the country.