LAAB

Short List
TitleLAAB
ClientGLOBO FOODS
Product / ServiceLOBO SEASONING
CategoryA01. Food Products
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Executive Creative DirectorWisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Creative DirectorWichian Thongsuksiri (Asso.)
CopywriterWichian Thongsuksiri
Agency ProducerYuthapong Varanukrohchoke
PlannerSiratha Suksawang
Account ManagerSiratha Suksawang
Account SupervisorKamonchanok Janopart
DirectorThanonchai Sornsriwichai
ProducerNartsupha Khongwong
EditorSongsak Wisittipackdeekun
Sound Design/ArrangementChumpol Sepsawasdi
Music Artist/TitleTerdsak Janpan
Art DirectorWisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Wichian Thongsuksiri/Nittha Pruksacholavit
Post ProductionThe Oriental Post

Brief Explanation

Laab, or spicy minced pork salad, is a delicious North Eastern Thai speciality. The tastiest laab are usually prepared by North Easterners. Asking the chef for his recipe or secret, however, is difficult due to the language barrier (North Eastern Thais speak a distinctly different dialect to Bangkokians). Bangkokians can’t really understand what North Easterners are saying. Therefore, to enjoy delicious laab, it’s best to use Lobo because it’s straightforward, easy to prepare and delicious.