EECO LAUNCH

TitleEECO LAUNCH
ClientMARUTI SUZUKI INDIA
Product / ServiceEECO CAR
CategoryA08. Cars & Automotive Services
EntrantDENTSU CREATIVE IMPACT INDIA New Delhi, INDIA
Entrant Company:DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA
Advertising Agency:DENTSU CREATIVE IMPACT INDIA New Delhi, INDIA
Production Company:KEROSCENE FILMS Mumbai, INDIA

Credits

Chief Creative OfficerMr. Gullu Sen
Executive Creative DirectorMr. Harish Arora
Creative DirectorMr. Manavjit Mohil
CopywriterMr. Harish Arora/Mr. Devdas Nair/Mr. Jerin George
Agency ProducerKeroscene Films Private Limited
Advertiser's SupervisorMaruti Suzuki India Limited
PlannerMr. Kartikeya Srivastava
Account ManagerMs. Divya Nailwal Khulbe
Account SupervisorMr. Sambit Burman
DirectorRajesh Saathi
ProducerHarish Nambiar
EditorRavindra R/Famous Studios
Sound Design/ArrangementDarshan V G/Gaurav Chopra
Music Artist/TitleSanjeev Wadhwani
AnimationVaibhav Kumaresh/Vaibhav Studios
Art DirectorMr. Manavjit Mohil/Mr. Daljeet Singh/Ms. Momina Noor
Post ProductionFamous Studios

Brief Explanation

Since EECO is a family car, we created unique family for EECO and the TVCs are slices of life of this family with car. It opens on members of EECO family eagerly waiting for car to arrive. Father of the family drives home the car and everyone in family checks out the car even the talking pet dog. There is a humorous exchange as they all select their seats and finally sit in to go for their first drive. During the drive they all talk about the various features of the car including those in their repartee with each other.