FATHER & SON

Spike

The Flash Player is required to view this content.

TitleFATHER & SON
ClientMINISTRY OF COMMUNITY DEVELOPMENT, YOUTH & SPORTS/NATIONAL FAMILY COUNCIL
Product / ServiceFAMILY AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantLEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Entrant Company:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Advertising Agency:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Production Company:MOVIOLA Singapore, SINGAPORE

Credits

Executive Creative DirectorChris Chiu
CopywriterChris Chiu
Agency ProducerAnthony Lee
Advertiser's SupervisorRichard Tan/Mindy Cheong
Account SupervisorKurt Viertel/Saurabh Varma/Claire Chan/Brenda Koh/Lee Min Qi/Tay Yi Ling/Stella Pok
DirectorDavid Tsui
EditorTouches Hong Kong/Vhq Singapore
Sound Design/ArrangementRicky Ho/Yellow Box Singapore
Art DirectorChris Chiu
Post ProductionVhq Post

Brief Explanation

To promote Filial Piety, a key family value in asian culture, we created this commercial. It is based on the platform that the elder generation will alays unconditionally love the generation below but the younger generation finds it hard to love the generation above.