Brief Explanation

Set in a slum, the TVC begins with a young boy jumping over bags of garbage and feeling on top of the world. Soon after, children from the area are shown to be celebrating a hitherto unknown cause. Cut to the boy atop garbage bags, who claims "I will win". The TVC is a montage of situations where women, children, visually impaired people and sex workers feel empowered with the Standard Chartered Mumbai Marathon, that claims to affect a lot pf people's lives through its charitable work.