BEAKMAN

TitleBEAKMAN
ClientPIOMA INDUSTRIES
Product / ServiceRASNA
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBANG BANG FILMS Mumbai, INDIA
Entrant Company:BANG BANG FILMS Mumbai, INDIA
Advertising Agency:REDIFFUSION DENTSU YOUNG & RUBICAM Mumbai, INDIA
Production Company:BANG BANG FILMS Mumbai, INDIA

Credits

Chief Creative OfficerSagar Mahabaleshwarkar/Minakshi Achan
Creative DirectorAnisha Sarin
CopywriterRajat Dawar/Sanket Pathare
Agency ProducerAlpa Jobalia/Kashif Memon
Account SupervisorNeville Medhora/Richa Shah/Vimesh Shah
DirectorSiddharth Sikand
ProducerRoopak Saluja/Kirk Dias/Varun Mohta
EditorHarshal Thakur
Sound Design/ArrangementSameeruddin
Music Artist/TitleSameeruddin
Art DirectorRajat Dawar/Sanket Pathare
Post ProductionPixion Mumbai

Brief Explanation

Rasna's new TVCs reflect the new positioning and change in communication strategy in 2010. The heritage brand, Rasna has acknowledged the changing mindset of the consumer. We have grown up watching Rasna’s advertising spots which showcased cute, high energy well behaved kids who looked to their mothers to give them their favourite instant drink. Today’s Rasna kids are allowed the freedom to make their own choice, contrary to the age old saying that “kids should be seen and not heard”. It's about smart kids who come up with an innovative solution. Instead of hero worshipping, its time for hero whipping.