| Title | BEAKMAN |
| Brand | PIOMA INDUSTRIES |
| Product / Service | RASNA |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | BANG BANG FILMS Mumbai, INDIA |
| Entrant Company: | BANG BANG FILMS Mumbai, INDIA |
| Advertising Agency: | REDIFFUSION DENTSU YOUNG & RUBICAM Mumbai, INDIA |
| Production Company: | BANG BANG FILMS Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Sagar Mahabaleshwarkar/Minakshi Achan |
| Creative Director | Anisha Sarin |
| Copywriter | Rajat Dawar/Sanket Pathare |
| Agency Producer | Alpa Jobalia/Kashif Memon |
| Account Supervisor | Neville Medhora/Richa Shah/Vimesh Shah |
| Director | Siddharth Sikand |
| Producer | Roopak Saluja/Kirk Dias/Varun Mohta |
| Editor | Harshal Thakur |
| Sound Design/Arrangement | Sameeruddin |
| Music Artist/Title | Sameeruddin |
| Art Director | Rajat Dawar/Sanket Pathare |
| Post Production | Pixion Mumbai |
Rasna's new TVCs reflect the new positioning and change in communication strategy in 2010. The heritage brand, Rasna has acknowledged the changing mindset of the consumer. We have grown up watching Rasna’s advertising spots which showcased cute, high energy well behaved kids who looked to their mothers to give them their favourite instant drink. Today’s Rasna kids are allowed the freedom to make their own choice, contrary to the age old saying that “kids should be seen and not heard”. It's about smart kids who come up with an innovative solution. Instead of hero worshipping, its time for hero whipping.