BANK CLERK

Spike

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Campaign
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TitleBANK CLERK
ClientBREAKTHROUGH TRUST
Product / ServiceDOMESTIC VIOLENCE AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
1 of 3 Campaign
EntrantOGILVY & MATHER Mumbai, INDIA
Entrant Company:OGILVY & MATHER Mumbai, INDIA
Advertising Agency:OGILVY & MATHER Mumbai, INDIA
Production Company:LITTLE LAMB FILMS Mumbai, INDIA

Credits

Chief Creative OfficerRajiv Rao/Abhijit Avasthi
Creative DirectorZenobia Pithawalla
CopywriterRyan Mendonca
Account ManagerDeepika Tiwari
Account SupervisorSuchitra Madidi
DirectorBauddhayan Mukherji
ProducerSupratik Datta
EditorShweta Venkat/Sanchari Das Mollick | Quantel Editor - Sumanth David
Sound Design/ArrangementDharmesh Vora
Art DirectorMark Benjamin
LightingHarendra Singh
Post ProductionPixion Studios
Other CreditsChief Associate Directors - Vivek Kumar/Surya Balakrishnan | Line Producer - Shivani Shah

Brief Explanation

In 2008, we wanted to go beyond merely raising awareness about domestic violence. So we set ourselves the objective of trying to resolve the rampant problem of domestic violence by asking people to get involved. And what we came up with was a simple yet innovative solution that would bring domestic violence to a grinding halt. By the next year, this innovative solution became a movement. These films are inspired by true stories of people who joined the movement against domestic violence.