Title | FEVICOL MOUSTACHE |
Brand | PIDILITE INDUSTRIES |
Product / Service | FEVICOL ADHESIVE |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | OGILVY & MATHER Mumbai, INDIA |
Entrant Company: | OGILVY & MATHER Mumbai, INDIA |
Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
Production Company: | CORCOISE FILMS Mumbai, INDIA |
Credits | |
Chief Creative Officer | Abhijit Avasthi/Rajiv Rao |
Creative Director | Abhijit Avasthi/Rajiv Rao |
Copywriter | Abhijit Avasthi |
Agency Producer | Porus Khareghat |
Account Manager | Pratik Mehta/Ramanathan Sridhar |
Account Supervisor | Vivek Verma |
Director | Prasoon Pandey |
Producer | Cyrus Pagdiwala |
Editor | Davinder Konsal/Famous Studios |
Music Artist/Title | Dhruv Ghanekar |
Art Director | Rajiv Rao |
Lighting | Tassaduq Hussain |
Pidilite celebrated 50 years this year. As a commemoration, the ad-film 'moustache' was made. It depicts the life of a young girl, who is first shown getting dressed up for a skit in which she is playing a male character. A typical fake moustache is stuck above her upper lip. Cut to many situations of her growing up - everywhere the girl is shown sporting the moustache - for the rest of her life. Towards the end, as she breathes her last, the camera pans to reveal a nearby cubicle where a baby has just been born, again with a moustache depicting reincarnation.