FEVICOL MOUSTACHE

Short List
TitleFEVICOL MOUSTACHE
ClientPIDILITE INDUSTRIES
Product / ServiceFEVICOL ADHESIVE
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantOGILVY & MATHER Mumbai, INDIA
Entrant Company:OGILVY & MATHER Mumbai, INDIA
Advertising Agency:OGILVY & MATHER Mumbai, INDIA
Production Company:CORCOISE FILMS Mumbai, INDIA

Credits

Chief Creative OfficerAbhijit Avasthi/Rajiv Rao
Creative DirectorAbhijit Avasthi/Rajiv Rao
CopywriterAbhijit Avasthi
Agency ProducerPorus Khareghat
Account ManagerPratik Mehta/Ramanathan Sridhar
Account SupervisorVivek Verma
DirectorPrasoon Pandey
ProducerCyrus Pagdiwala
EditorDavinder Konsal/Famous Studios
Music Artist/TitleDhruv Ghanekar
Art DirectorRajiv Rao
LightingTassaduq Hussain

Brief Explanation

Pidilite celebrated 50 years this year. As a commemoration, the ad-film 'moustache' was made. It depicts the life of a young girl, who is first shown getting dressed up for a skit in which she is playing a male character. A typical fake moustache is stuck above her upper lip. Cut to many situations of her growing up - everywhere the girl is shown sporting the moustache - for the rest of her life. Towards the end, as she breathes her last, the camera pans to reveal a nearby cubicle where a baby has just been born, again with a moustache depicting reincarnation.