REVENGE

TitleREVENGE
ClientVITALON
Product / ServiceMEI-CHAO DIET TEA
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:INLY PRODUCTION Taipei, CHINESE TAIPEI

Credits

Executive Creative DirectorRichard Yu
Creative DirectorLion Tsai/Vivien Chou
CopywriterLion Tsai/Renee Chen/Faye Chang
Agency ProducerAllen Koo
Account SupervisorHenry Chu/Jojo Tsai/Alin Chen/Doreen Kuo/Diki Yin
Art DirectorRichard Yu/Vivien Chou/Elven Liu/Peggy Chen

Brief Explanation

Mei-Chao Diet Tea is the leading brand of diet tea in Taiwan. At the moment consumers hear Mei-Chao Diet Tea, it immediately occurs to them that the great benefit of losing weight after drinking for 42 days. In the year of 2010, our advertising strategy focuses on giving 20 to 35-year-old females stronger motivations to slim. Thus the females who care their appearances will have resonance when they see our commercial, and this may result in deeply-rooted brand preference and increase the sales.