Title | REVENGE |
Brand | VITALON |
Product / Service | MEI-CHAO DIET TEA |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | INLY PRODUCTION Taipei, CHINESE TAIPEI |
Credits | |
Executive Creative Director | Richard Yu |
Creative Director | Lion Tsai/Vivien Chou |
Copywriter | Lion Tsai/Renee Chen/Faye Chang |
Agency Producer | Allen Koo |
Account Supervisor | Henry Chu/Jojo Tsai/Alin Chen/Doreen Kuo/Diki Yin |
Art Director | Richard Yu/Vivien Chou/Elven Liu/Peggy Chen |
Mei-Chao Diet Tea is the leading brand of diet tea in Taiwan. At the moment consumers hear Mei-Chao Diet Tea, it immediately occurs to them that the great benefit of losing weight after drinking for 42 days. In the year of 2010, our advertising strategy focuses on giving 20 to 35-year-old females stronger motivations to slim. Thus the females who care their appearances will have resonance when they see our commercial, and this may result in deeply-rooted brand preference and increase the sales.