Title | SURVIVE MUMBAI |
Brand | SAMSONITE INDIA |
Product / Service | AMERICAN TOURISTER LUGGAGE |
Category | A06. Clothing, Footwear & Accessories |
Entrant | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Entrant Company: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Advertising Agency: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Production Company: | FAR COMMERCIALS Mumbai, INDIA |
Credits | |
Chief Creative Officer | Ravi Deshpande |
Executive Creative Director | Raj Nair |
Creative Director | Malobi Dasgupta |
Copywriter | Malobi Dasgupta |
Agency Producer | Bijoy Deowrah |
Account Manager | Nikhil Gonsalves |
Art Director | Ravi Deshpande |
Mumbai local trains are extremely crowded and full of strange people and cultural habits that could come as a shock to any foreigner. The idea was to make American Tourister come across as a survivor in any situation including a local train in Mumbai. This is the first in a series of "Survive the world" commercials.