SURVIVE MUMBAI

TitleSURVIVE MUMBAI
ClientSAMSONITE INDIA
Product / ServiceAMERICAN TOURISTER LUGGAGE
CategoryA06. Clothing, Footwear & Accessories
EntrantCONTRACT ADVERTISING INDIA Mumbai, INDIA
Entrant Company:CONTRACT ADVERTISING INDIA Mumbai, INDIA
Advertising Agency:CONTRACT ADVERTISING INDIA Mumbai, INDIA
Production Company:FAR COMMERCIALS Mumbai, INDIA

Credits

Chief Creative OfficerRavi Deshpande
Executive Creative DirectorRaj Nair
Creative DirectorMalobi Dasgupta
CopywriterMalobi Dasgupta
Agency ProducerBijoy Deowrah
Account ManagerNikhil Gonsalves
Art DirectorRavi Deshpande

Brief Explanation

Mumbai local trains are extremely crowded and full of strange people and cultural habits that could come as a shock to any foreigner. The idea was to make American Tourister come across as a survivor in any situation including a local train in Mumbai. This is the first in a series of "Survive the world" commercials.