LAZY DAD

TitleLAZY DAD
ClientRABO BANK
Product / ServiceHIGH INTEREST SAVINGS ACCOUNT
CategoryA12. Financial Products & Services
EntrantFILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA
Entrant Company:FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA
Advertising Agency:WHYBIN\TBWA Sydney, AUSTRALIA
Production Company:FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA

Credits

Executive Creative DirectorGarry Horner
Creative DirectorMatt Kemsley
CopywriterSteve Dodds/Tammy Keegan/Richard Bradshaw
Agency ProducerSean Ascroft/Alin Sumarwata
Advertiser's SupervisorHolly Jonas
Account ManagerPaul Bradbury
Account SupervisorNitsa Lotus
DirectorDavid Denneen
ProducerAnna Fawcett
EditorCameron Hales/Ben Blick-Hodge
Post ProductionThe Lab Sydney

Brief Explanation

We open on a close-up of a Dad, who we assume is working late in the office. He is on his mobile phone saying goodnight to his young daughter. We then cut to a wider shot, revealing that Dad’s actually sitting on the couch at home, still in a work shirt but wearing daggy old shorts. As he hangs up the phone we see a little girl wearing pyjamas come out of her bedroom and put the portable phone in it’s cradle. VO: You wouldn’t accept laziness here, so don’t accept it from your savings.