Title | LAZY DAD |
Brand | RABO BANK |
Product / Service | HIGH INTEREST SAVINGS ACCOUNT |
Category | A12. Financial Products & Services |
Entrant | FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA |
Entrant Company: | FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA |
Advertising Agency: | WHYBIN\TBWA Sydney, AUSTRALIA |
Production Company: | FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA |
Credits | |
Executive Creative Director | Garry Horner |
Creative Director | Matt Kemsley |
Copywriter | Steve Dodds/Tammy Keegan/Richard Bradshaw |
Agency Producer | Sean Ascroft/Alin Sumarwata |
Advertiser's Supervisor | Holly Jonas |
Account Manager | Paul Bradbury |
Account Supervisor | Nitsa Lotus |
Director | David Denneen |
Producer | Anna Fawcett |
Editor | Cameron Hales/Ben Blick-Hodge |
Post Production | The Lab Sydney |
We open on a close-up of a Dad, who we assume is working late in the office. He is on his mobile phone saying goodnight to his young daughter. We then cut to a wider shot, revealing that Dad’s actually sitting on the couch at home, still in a work shirt but wearing daggy old shorts. As he hangs up the phone we see a little girl wearing pyjamas come out of her bedroom and put the portable phone in it’s cradle. VO: You wouldn’t accept laziness here, so don’t accept it from your savings.