Title | LAZY BIKE RACE |
Brand | RABO BANK |
Product / Service | HIGH INTEREST SAVINGS ACCOUNT |
Category | A12. Financial Products & Services |
Entrant | FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA |
Entrant Company: | FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA |
Advertising Agency: | WHYBIN\TBWA Sydney, AUSTRALIA |
Production Company: | FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA |
Credits | |
Executive Creative Director | Garry Horner |
Creative Director | Matt Kemsley |
Copywriter | Steve Dodds/Tammy Keegan/Richard Bradshaw |
Agency Producer | Sean Ascroft/Alin Sumarwata |
Advertiser's Supervisor | Holly Jonas |
Account Manager | Paul Bradbury |
Account Supervisor | Nitsa Lotus |
Director | David Denneen |
Producer | Anna Fawcett |
Editor | Cameron Hales/Ben Blick-Hodge |
Post Production | The Lab Sydney |
We are watching a bike race as the announcers say that the competitors are coming to one of the toughest hill climbs. However when we reach the first slope, the riders all get off their bikes and start pushing them up the hill. VO: You wouldn’t accept laziness here, so don’t accept it from your savings.