LAZY BIKE RACE

TitleLAZY BIKE RACE
ClientRABO BANK
Product / ServiceHIGH INTEREST SAVINGS ACCOUNT
CategoryA12. Financial Products & Services
EntrantFILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA
Entrant Company:FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA
Advertising Agency:WHYBIN\TBWA Sydney, AUSTRALIA
Production Company:FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA

Credits

Executive Creative DirectorGarry Horner
Creative DirectorMatt Kemsley
CopywriterSteve Dodds/Tammy Keegan/Richard Bradshaw
Agency ProducerSean Ascroft/Alin Sumarwata
Advertiser's SupervisorHolly Jonas
Account ManagerPaul Bradbury
Account SupervisorNitsa Lotus
DirectorDavid Denneen
ProducerAnna Fawcett
EditorCameron Hales/Ben Blick-Hodge
Post ProductionThe Lab Sydney

Brief Explanation

We are watching a bike race as the announcers say that the competitors are coming to one of the toughest hill climbs. However when we reach the first slope, the riders all get off their bikes and start pushing them up the hill. VO: You wouldn’t accept laziness here, so don’t accept it from your savings.