| Title | DEDICATED FOLLOWERS OF NO ONE |
| Brand | VOLKSWAGEN GROUP AUSTRALIA |
| Product / Service | POLO |
| Category | A08. Cars & Automotive Services |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Entrant Company: | DDB SYDNEY, AUSTRALIA |
| Advertising Agency: | DDB SYDNEY, AUSTRALIA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
Credits | |
| Executive Creative Director | Matt Eastwood |
| Creative Director | Mark Harricks |
| Copywriter | Creative Team: Mike Burdick/Paul Sharp |
| Agency Producer | Claire Seffrin |
| Account Supervisor | Scott Thomson/Patrice Bougouin |
| Director | Glue Society |
| Producer | Ian Iveson |
| Editor | The Editors - Bernard Garry |
| Animation | Retouching: Cream |
| Art Director | Creative Team: Paul Sharp/Mike Burdick |
| Post Production | Fin Design/Effects |
| Other Credits | Executive Producer: Michael Ritchie/Typography/Illustation Erwin Santoso |
The brief was to launch the 2010 Volkswagen Polo, an entry-level car with few features unique to the category. So we focussed our insight on Volkswagen’s unconventional approach to engineering—the way they don’t follow what the mainstream Japanese brands are doing, but rather pursue their own answers to design and engineering. We realised the young potential Polo buyers share a similar regard for independent thinking and disregard for trendiness, qualities that make Polo a car “For Dedicated Followers of No One.”