DEDICATED FOLLOWERS OF NO ONE

TitleDEDICATED FOLLOWERS OF NO ONE
ClientVOLKSWAGEN GROUP AUSTRALIA
Product / ServicePOLO
CategoryA08. Cars & Automotive Services
EntrantDDB SYDNEY, AUSTRALIA
Entrant Company:DDB SYDNEY, AUSTRALIA
Advertising Agency:DDB SYDNEY, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Executive Creative DirectorMatt Eastwood
Creative DirectorMark Harricks
CopywriterCreative Team: Mike Burdick/Paul Sharp
Agency ProducerClaire Seffrin
Account SupervisorScott Thomson/Patrice Bougouin
DirectorGlue Society
ProducerIan Iveson
EditorThe Editors - Bernard Garry
AnimationRetouching: Cream
Art DirectorCreative Team: Paul Sharp/Mike Burdick
Post ProductionFin Design/Effects
Other CreditsExecutive Producer: Michael Ritchie/Typography/Illustation Erwin Santoso

Brief Explanation

The brief was to launch the 2010 Volkswagen Polo, an entry-level car with few features unique to the category. So we focussed our insight on Volkswagen’s unconventional approach to engineering—the way they don’t follow what the mainstream Japanese brands are doing, but rather pursue their own answers to design and engineering. We realised the young potential Polo buyers share a similar regard for independent thinking and disregard for trendiness, qualities that make Polo a car “For Dedicated Followers of No One.”