| Title | PROPOSAL |
| Brand | NESTLÉ |
| Product / Service | MINTIES |
| Category | A01. Food Products |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising Agency: | JWT SYDNEY, AUSTRALIA |
| Production Company: | CURIOUS FILM Sydney, AUSTRALIA |
Credits | |
| Executive Creative Director | Angus Hennah |
| Copywriter | Ben Clare |
| Agency Producer | Amanda Slatyer |
| Planner | Luke Atkinson |
| Account Supervisor | Fiona Tenaglia |
| Director | Miki Magavisi |
| Producer | Tara Riddell |
| Editor | Stuart Morley @ The Editors |
| Sound Design/Arrangement | Nylon Studios |
| Art Director | Steve Ianello |
| Lighting | Ben Jasper |
Allen’s Minties is one of Australia’s most iconic confectionery brands. Well known for depicting mishaps and unfortunate experiences this TV ad aims to bring those personalities to life as part of a broader 'Allen's Makes Smiles' campaign. The intention was to help consumers fall back in love with the iconic lollies, but also encourage them to be seen as part of the Allen's range.