PROPOSAL

TitlePROPOSAL
ClientNESTLÉ
Product / ServiceMINTIES
CategoryA01. Food Products
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA
Production Company:CURIOUS FILM Sydney, AUSTRALIA

Credits

Executive Creative DirectorAngus Hennah
CopywriterBen Clare
Agency ProducerAmanda Slatyer
PlannerLuke Atkinson
Account SupervisorFiona Tenaglia
DirectorMiki Magavisi
ProducerTara Riddell
EditorStuart Morley @ The Editors
Sound Design/ArrangementNylon Studios
Art DirectorSteve Ianello
LightingBen Jasper

Brief Explanation

Allen’s Minties is one of Australia’s most iconic confectionery brands. Well known for depicting mishaps and unfortunate experiences this TV ad aims to bring those personalities to life as part of a broader 'Allen's Makes Smiles' campaign. The intention was to help consumers fall back in love with the iconic lollies, but also encourage them to be seen as part of the Allen's range.