BOUNCER

TitleBOUNCER
ClientNESTLÉ
Product / ServiceCHOKITO
CategoryA01. Food Products
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA
Production Company:JUNGLEBOYS Darlinghurst, AUSTRALIA

Credits

Executive Creative DirectorAngus Hennah
CopywriterJason Ross
Agency ProducerRenata Barbossa
PlannerLuke Atkinson
Account ManagerHolly Matchett
Account SupervisorFiona Tenaglia
DirectorTrent O'donnell And Scott Pickett
ProducerNicole Patterson
EditorJungle Boys
Sound Design/ArrangementNylon
Art DirectorJohn Lam
LightingAdam Arkapaw
Post ProductionFrame Set And Match

Brief Explanation

Nestle challenged us to re-launch their Chokito chocolate bar to a bullseye target of 28 year old males. Our response was NO NO NO. The NO NO NO umbrella concept was based around the idea that Chokito says no no no to stuff that gets in the way of guys having a good time. The rationale being that Chokito is so full of good stuff that it says NO NO NO to everything else. The highly successful viral video was part of an integrated campaign that included TV, outdoor and online - all part of an integrated multi-media campaign designed to give Chokito a voice in the crowded chocolate market. A voice that said NO NO NO. Sales results were phenomenal with Chokito out-selling the leading chocolate brand by 6 to 1.