Title | BOUNCER |
Brand | NESTLÉ |
Product / Service | CHOKITO |
Category | A01. Food Products |
Entrant | JWT SYDNEY, AUSTRALIA |
Entrant Company: | JWT SYDNEY, AUSTRALIA |
Advertising Agency: | JWT SYDNEY, AUSTRALIA |
Production Company: | JUNGLEBOYS Darlinghurst, AUSTRALIA |
Credits | |
Executive Creative Director | Angus Hennah |
Copywriter | Jason Ross |
Agency Producer | Renata Barbossa |
Planner | Luke Atkinson |
Account Manager | Holly Matchett |
Account Supervisor | Fiona Tenaglia |
Director | Trent O'donnell And Scott Pickett |
Producer | Nicole Patterson |
Editor | Jungle Boys |
Sound Design/Arrangement | Nylon |
Art Director | John Lam |
Lighting | Adam Arkapaw |
Post Production | Frame Set And Match |
Nestle challenged us to re-launch their Chokito chocolate bar to a bullseye target of 28 year old males. Our response was NO NO NO. The NO NO NO umbrella concept was based around the idea that Chokito says no no no to stuff that gets in the way of guys having a good time. The rationale being that Chokito is so full of good stuff that it says NO NO NO to everything else. The highly successful viral video was part of an integrated campaign that included TV, outdoor and online - all part of an integrated multi-media campaign designed to give Chokito a voice in the crowded chocolate market. A voice that said NO NO NO. Sales results were phenomenal with Chokito out-selling the leading chocolate brand by 6 to 1.