Title | GLASS |
Brand | COLGATE-PALMOLIVE |
Product / Service | NUTRIMILK SOAP |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | Y&R Hong Kong, HONG KONG |
Entrant Company: | Y&R Hong Kong, HONG KONG |
Advertising Agency: | Y&R Hong Kong, HONG KONG |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Executive Creative Director | Tan Shen Guan |
Creative Director | Jeff Clulow |
Agency Producer | William Yeh |
Director | Surapong Ploensang |
Synopsis: While watching what we think is a glass filled with milk, we are reminded of the wholesome nutritional qualities of milk. A hand enters shot and removes a bar of white soap from behind the glass, revealing that the glass was empty all along. We end on the bar of soap lying beside the empty glass as we hear the line...' Palmolive Nutrimilk. Nutrition for skin'.