JUNIKA

TitleJUNIKA
ClientCOLGATE-PALMOLIVE
Product / ServiceTOOTHPASTE
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantY&R Hong Kong, HONG KONG
Entrant Company:Y&R Hong Kong, HONG KONG
Advertising Agency:Y&R Hong Kong, HONG KONG
Production Company:UNITEL PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Executive Creative DirectorTan Shen Guan
Creative DirectorJeff Clulow
Agency ProducerMichelle Tan
DirectorMike Alcazaran
EditorEdit Point

Brief Explanation

This commercial features a little girl who is attempting to answer the question 'what happens when you get cavities?' Her responses are colourful and imaginative. A series of captions now tell us that cavities affect 9 out of 10 Filipino children and that Colgate provides Maximum Cavity Protection.