Title | SQUID |
Brand | CADBURY ADAMS |
Product / Service | DENTYNE ICE |
Category | A01. Food Products |
Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Advertising Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Production Company: | MUM FILMS Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Martin Lee |
Executive Creative Director | Martin Lee |
Creative Director | Santi Suwanvalaikorn |
Copywriter | Salinee Na Ranong |
Agency Producer | Sinthu Kijsoontrapa |
Account Manager | Venus Romsaitong |
Account Supervisor | Kantharat Teerarojanawong |
Director | Suthon Petchsuwan |
Producer | Surayut Sritrakul |
Editor | Songsak Visittipackdeekun |
Sound Design/Arrangement | Cine Sound |
Music Artist/Title | Terdsak Janpan |
Animation | Siam Ant |
Art Director | Boonasak Bunnahiran |
Lighting | Rattakarn Srithavatchai |
Post Production | The Post Bangkok |
The story creates by a consumer insight to shows the problem of many people that will have a bad mouth odor after meal. We pick up a lift of a guy that goes home late after work who had dinner with colleagues already while his wife is waiting him for dinner. So, he lies to his wife that he didn't hungry but sleepy. Suddenly, his mouth odor comes out to shows that he already took a steam squid with lime source. He immediately takes Dentyne Ice out and chews it! then his mouth odor gone before his wife can catch that he's like to her.