SQUID

TitleSQUID
BrandCADBURY ADAMS
Product / ServiceDENTYNE ICE
CategoryA01. Food Products
EntrantMcCANN WORLDGROUP THAILAND Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Advertising Agency:McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Production Company:MUM FILMS Bangkok, THAILAND

Credits

Chief Creative OfficerMartin Lee
Executive Creative DirectorMartin Lee
Creative DirectorSanti Suwanvalaikorn
CopywriterSalinee Na Ranong
Agency ProducerSinthu Kijsoontrapa
Account ManagerVenus Romsaitong
Account SupervisorKantharat Teerarojanawong
DirectorSuthon Petchsuwan
ProducerSurayut Sritrakul
EditorSongsak Visittipackdeekun
Sound Design/ArrangementCine Sound
Music Artist/TitleTerdsak Janpan
AnimationSiam Ant
Art DirectorBoonasak Bunnahiran
LightingRattakarn Srithavatchai
Post ProductionThe Post Bangkok

Brief Explanation

The story creates by a consumer insight to shows the problem of many people that will have a bad mouth odor after meal. We pick up a lift of a guy that goes home late after work who had dinner with colleagues already while his wife is waiting him for dinner. So, he lies to his wife that he didn't hungry but sleepy. Suddenly, his mouth odor comes out to shows that he already took a steam squid with lime source. He immediately takes Dentyne Ice out and chews it! then his mouth odor gone before his wife can catch that he's like to her.