| Title | FRIDGE |
| Brand | ULTRAJAYA MILK INDUSTRY |
| Product / Service | MILK |
| Category | A01. Food Products |
| Entrant | MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA |
| Entrant Company: | MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA |
| Advertising Agency: | MERAH PUTIH PARIWARA - FLYING GIRAFFE Jakarta, INDONESIA |
| Production Company: | GAMA PRATAMA Jakarta, INDONESIA |
Credits | |
| Executive Creative Director | Digby Ghosh |
| Copywriter | Dita |
| Agency Producer | Ari Cahyadi |
| Advertiser's Supervisor | Sanfrandy |
| Account Manager | Vega Gupta |
| Account Supervisor | Fino Pramudito |
| Director | Isaac Wee |
| Producer | Cisca Dihita |
| Editor | Rino Gautama - Vhq Jakarta |
| Sound Design/Arrangement | Ronald Parinsi - Egg Production |
| Music Artist/Title | Hebat Fatahillah - Egg Production |
| Animation | Iwan - Epix |
| Art Director | Henry Adhytia/Digby Ghosh |
| Lighting | Teoh Gayhian |
| Post Production | Vhq Jakarta |
Cow in the fridge. Ultra Milk is UHT processed pure liquid cow’s milk . Ultra Milk does not contain any artificial ingredients. But the Regulatory Board of Food and Medicine BPOM, do not allow UHT milk to claim that it is pure milk in spoken or written form. The client wanted to communicate that, Ultra Milk is pure, fresh cow’s milk. Synopsis The film shows that a little boy opens the fridge and mistakes the Ultra Milk packs as a cow sitting in the fridge… because Ultra Milk is so pure and fresh, it’s like putting a cow in the fridge.