FAST VS. FAST

TitleFAST VS. FAST
ClientADIDAS INTERNATIONAL
Product / ServiceSPORTSWEAR
CategoryA10. Sports, Entertainment, Travel & Leisure
Entrant180 AMSTERDAM, THE NETHERLANDS
Entrant Company:180 AMSTERDAM, THE NETHERLANDS
Advertising Agency:180 AMSTERDAM, THE NETHERLANDS
Production Company:KNUCKLEHEAD London, UNITED KINGDOM

Credits

Chief Creative OfficerAndy Fackrell
Executive Creative DirectorAndy Fackrell
CopywriterPeter Albores/Hideyuki Tanaka/Masaharu Kumagai
Agency ProducerJoe Togneri
Advertiser's SupervisorLevin Reyher
Account ManagerBen Cochrane/Taro Sato/Robert Sakakibara/Nana Sasaki
Account SupervisorFeliciano Robayna
DirectorGary Shore/Johnny Green
ProducerMatthew Brown
EditorRichard Orrick/Work Post London
Sound Design/ArrangementWave Recording Studios Amsterdam: Alex Nicholls-Lee And Joe Mount
Music Artist/TitleThe Brute Chorus/Ennio Morricone
AnimationHarin Hirani/Mikel Barron Bilbao/Paul Wright
Art DirectorMartin Terhart/Hirofumi Nakajima/Haruhito Nisawadaira
LightingDaniel Landin
Post ProductionFinish
Other CreditsFlame Artist:jason Watts/Steve Murgatroud; Business Affairs:neeza Adenan/Belen Jerez

Brief Explanation

The ‘Fast vs. Fast’ film launches Adidas’s world cup campaign and related products, conveying the unparalleled ambience surrounding this sporting event. As a sequel to ‘The Spark’ , ‘Fast vs. Fast’ continues a number themes previously introduced, including the strength and agility of some of the world’s most revered football players. Using the subtext of speed as a foundation for the film’s narrative, the sharp taste of Film noir is combined with the striking visuals of Japanese Anime. The ruthless editing and swift screen cuts leave viewers feeling unnerved and intrigued.