| Title | SHIRO CHEERS SYSTEM |
| Brand | TAKAHASI SHUZOU |
| Product / Service | SHIRO RICE WINE |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | MONSTER ULTRA Tokyo, JAPAN |
| 2nd Production Company: | BASCULE Tokyo, JAPAN |
Credits | |
| Creative Director | Hiroki Nakamura/Yuki Kishi |
| Copywriter | Yasuhisa Nito/Yosuke Murai |
| Agency Producer | Shinsaku Ogawa/Hajime Yakushiji |
| Advertiser's Supervisor | Kazuhiro Kubota/Nobufusa Hiromatsu |
| Account Supervisor | Hirokazu Masaki |
| Art Director | Megumi Kasuga |
To increase awareness and to acquire a positive impression of a Shochu(Japanese rice spirit) "Shiro", we created the movie which is called "Cheers-System". It is the system which starts from just a small drip and connects to the rube goldberg machine, human chain and ends up to a happy "Cheers!". The main purpose of this movie is to motivate people for drinking with their friends. User can choose their friends through the Twitter and Facebook and send them this movie with the invitation message. The invited friends’ Twitter or Facebook icon shows up in the movie.