Brief Explanation

Mint confectioneries have become commoditized and while all the other competitors are claiming new flavors and functions, FRISK has been expressing the belief of the brand in aim of accomplishing strong and unique brand positioning. This “Hello, Idea” campaign represents the emotional benefit of FRISK, that it clears your mind and brings you idea-hits. The brand ultimately encourages and praises us people, how we can spark with idea. This “Tips” version shows some tips you can use when you are stuck with ideas and shows brand’s attitude of encouraging idea-hits. Each tip is enhanced with the camera work, which exemplify the message. While the dynamic movement attracts attentions, it gives the film itself idea-ful tone.