BOOK

TitleBOOK
ClientKRACIE FOODS
Product / ServiceFRISK PEPPERMINTS
CategoryA01. Food Products
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Executive Creative DirectorHiroyuki Nagami
Creative DirectorTetsuya Toyoda
CopywriterSatoshi Chikayama
Account SupervisorToshihiro Yoshii/Kei Kaneko/Ayako Kano
DirectorHisashi Eto
ProducerTamon Yakushiji/Keisuke Mizusako
EditorYusaku Yasuda
Sound Design/ArrangementAiin Co. Ltd.
Music Artist/TitleA.j. Croce
AnimationGarage Film Inc.
Art DirectorChihiro Akimoto
Other CreditsAtahualpa Rojas (Dop)/Sayaka Ito (Coordinator)

Brief Explanation

Mint confectioneries have become commoditized and while all the other competitors are claiming new flavors and functions, FRISK has been expressing the belief of the brand in aim of accomplishing strong and unique brand positioning. This “Hello, Idea” campaign represents the emotional benefit of FRISK, that it clears your mind and brings you idea-hits. The brand ultimately encourages and praises us people, how we can spark with idea. This “Tips” version shows some tips you can use when you are stuck with ideas and shows brand’s attitude of encouraging idea-hits. Each tip is enhanced with the camera work, which exemplify the message. While the dynamic movement attracts attentions, it gives the film itself idea-ful tone.